Pureology is a skincare firm based in 1996. Since then, it has grown to incorporate extra sustainable values. A kind of values is a dedication to lowering its carbon footprint through the ingredient sourcing course of. The corporate additionally makes positive that every bottle is recyclable and accommodates 95% post-consumer recycled supplies. The model’s components is freed from parabens and mineral oil.
The corporate not too long ago received two awards: one for Firm of the 12 months and one other for Excellence in Packaging. The clear pores and skin and hair motion has additionally influenced the hair class. In April, Frederic Fekkai launched a 15-product assortment aimed on the clean-and-green shopper. Henkel, in the meantime, launched its personal clear hair model, Genuine Magnificence Idea, by Ulta. This pattern has been fueled by a shopper base that’s extra educated and interested in their purchases.
When it comes to manufacturing, Pureology products are manufactured in america. They don’t seem to be made in China, and the corporate doesn’t pay for animal testing. As well as, all Pureology merchandise are natural and vegan, which means that they’re freed from animal-derived substances. These options assist Pureology to remain true to its promise of vegan-friendly magnificence merchandise.
Pureology additionally works to eradicate animal cruelty. The corporate strives to be licensed as cruelty-free by organizations like PETA. A few of their merchandise have a bunny emblem on them, which signifies that they’re cruelty-free. Pureology merchandise are distributed each on-line and in bodily shops.