GHD (Good Hair Days) initially took the hairdressing business by storm shortly after the beginning of the brand new millennium; the GHD styler was an in a single day success with each hairdressers and salon purchasers. The cause for this was easy, the GHD styler was far too superior to every other styling device available on the market and feminine purchasers and hairdressers have been amazed the outcomes they may obtain. Considerably rushing up the time it took to get a purchasers hair completely straight, and simply straight, straighter that they may ever get the hair simply by blow drying or utilizing an alternate hair straightener. GHD took a singular strategy to constructing there picture by solely associating themselves with hair salon's and hairdresser, positioning itself as knowledgeable styling device, utilized by skilled hairdressers.
Via this salon solely strategy GHD and hairdressers have constructed up a two approach loyalty program. Any hairdressing salon or hairdresser value its salt wouldn’t be seen useless utilizing something however a GHD styler on there purchasers. A lot in order that hairdressers appear to have an virtually snobbish angle to different hair stylers. Have you ever seen that I hold referring to them as GHD IV stylers? That’s as a result of ghds are now not about simply getting your hair straight, therefore ghds vital effort in re-branding this device as styler, reasonably than a "Hair Straightener". The GHD styler has boundless versatility, which has empowered hairdresser all around the world. Giving them the power to actually categorical and exhibit there inventive skills to there purchasers. With a little bit little bit of apply and creativeness, hair stylist can add quantity, texture, definition, curls and waves to dramatically crate a complete want search for there shopper utilizing the GHD styler.
GHDs are a big development from the standard hair straighteners or stylers that folks might have seen in there native hair salon within the 1990's, which extra resembles medieval torture units. GHD not solely ship the outcomes hairdresser need for there purchasers, however the entire model picture of GHD suits in completely with a vogue oriented business akin to hairdressing, the model itself was lately listed in a e-book of the world coolest 100 manufacturers. Not dangerous for a product which is just seven 12 months previous. The GHD stylers is a lady should have, no1 styling accent, the one present she needs for her birthday, for Christmas. It’s best to see the look on the girl's faces in our salon when there boyfriend / husband or father dares to recommend that she purchase's a daily model of hair straighteners for half the worth. Certain sufficient, the crimson mist descends and so they quickly step again into line.
The GHD improvement of there model is a real blueprint for any new product trying to pressure its approach into the market, trying to seize the eye of the general public, to create a buzz, to turn out to be a iconic model. GHD have proven unwavering assist to roots – the skilled hairdresser. When different firms would have given in to temptation and offered out for a fast buck to the big nationwide and multinational retail retailer, GHD has stood quick. They respect the essential function the skilled hairdresser has performed in making there model turn out to be the powerhouse it has and driving into additional ahead. Even now that the model has turn out to be established, the partnership exhibits no signal of slowing down, if something this love affair is turning into even stronger.
GHD are additionally making in hairdressers improvement and schooling. GHD have arrange an unique GHD skilled our within the UK the place among the nations best hairdressers share there inventive concepts, product information and Ghd styling methods with Ghd salon hairdressers. They host enjoyable, inspiring, palms on life-style seminars to assist hairdresser higher perceive the wants of there purchasers and have open eight regional Ghd Academies providing academic programs in traditional slicing, Avant Garde styling, catwalk styling, portfolio constructing and working your picture shoot.
On high of all this they’ve additionally introduces there personal yearly awards night time, this years awards have been held on the swanky cafe Royal in London. It featured eight classes, rewarding excellence and creativity in classes together with inventive styling, innovation, catwalk styling, retail and advertising. I used to be fortunate sufficient to be nominated for considered one of these awards working for Moda Greco Hair Salon for a second 12 months in a row. Sadly, I didn't win this 12 months both – daylight theft in the event you ask me … ha-ha … however I'm not bitter, as the entire occasion was nice enjoyable and actual true motivator to strive even more durable subsequent 12 months – I can be again subsequent 12 months. Fingers crossed. The day included a champagne reception, adopted by a three course meal, the awards presentation and them a glitzy after present get together, which included an unique have a look at the "GHD Directive" artwork workforce's new assortment "Heavenly Creature".
Because the GHD model continues to develop so does it relationship with the skilled hairdresser. There have been rumors that GHD might turns its again on the salon and begin introducing the model into supermarkets and excessive avenue retailers. I do hope that that is only a rumor, as a result of GHD have proved, you could construct a profitable world-wide hair care model by means of being a 100% skilled salon solely product. So i hope for now and sooner or later all of us have a Good Hair Day.