Expert hair straighteners can be versatile tools for creating different styles. However, it’s essential that you understand their workings and their impact on client hair health.
Certain chemicals found in hair-straightening products marketed to Black women–in particular those most often used and consumed–can disrupt hormones and cause imbalance, leading to concerns of possible health risks such as cancers of the reproductive organs.
Understanding the science behind hair straightening techniques
Straightening hair is a highly sought-after beauty technique that requires careful consideration of each individual hair structure and its natural curl pattern. There are various methods of hair straightening available today, from heat-free procedures to permanent chemical treatments which will remain effective even as your locks grow out.
All of these techniques take advantage of the fact that hair is composed of proteins derived from amino acid keratin. Keratin molecules form complex networks of bonds within your scalp to shape and structure hair; chemical treatments break and reform these bonds, making curly or wavy locks straighter.
Some treatments use harsh chemicals like formaldehyde or glutaraldehyde that may produce long-term results, yet can damage hair if used incorrectly. While they provide immediate effects, improper usage could damage it permanently.
Educating clients on post-straightening hair care
Hair straightening treatments can leave hair dry, dull and brittle. Replenishing moisture helps protect it from further damage while prolonging its style – something which is especially vital for curly locks that need extra protection against heat damage than straight or wavy locks.
Stylists should help their clients to use straighteners correctly, including not overusing heat and not blow drying their locks at hot temperatures. In addition, stylists should recommend suitable heat protection products such as serums or mousses that protect from the direct heat source.
Permanent hair straightening treatments often contain formaldehyde, which can be harmful to hair and scalp health. Therefore, pregnant women or those with sensitive scalps should avoid these products and opt for natural alternatives like Brazilian Keratin treatments that do not produce formaldehyde but still contain chemicals such as cyclosiloxanes, methyl salicylate, and ethylene glycol – without formaldehyde!
Maintaining client satisfaction
The global hair straightener market is driven primarily by demand for sleek and styled locks. It is characterized by a mature consumer base and competitive landscape; manufacturers invest heavily in research and development efforts to enhance safety standards, reduce heat damage risk and boost styling efficiency.
Recently, online distribution channels have seen remarkable expansion due to their convenience and extensive product variety. Consumers can conveniently shop product reviews while comparing prices and features across platforms such as e-commerce websites or dedicated beauty retailers. Furthermore, influencer marketing is becoming an influential driver of the hair straightener market online; with beauty bloggers often touting products through social media posts.
Offline distribution channels consist of physical stores and salons, providing consumers with hands-on shopping experiences and the chance to evaluate build quality, features, and performance before purchasing online. Salons and professional hairstylists represent another market for hair straightener manufacturers who must deliver consistent results to their clients with durable appliances that last.
Choosing the right straightener
Straighteners designed specifically to be gentle on hair extensions can make all the difference for your clients, keeping their locks glossy and beautiful for longer. Combine this with an effective heat protectant and your clients can rest easy knowing their locks will look their best for longer!
Based on your hair type, certain flat irons may cause more damage than others. One such flat iron that’s particularly hazardous to use are metal plates, as these don’t heat evenly and can burn the structure of hair strands and leave hotspots that leave hair looking damaged or dull.
GHD’s Platinum+ Styler uses “ultrazone technology” to monitor individual strands and constantly adjust temperature so the hair doesn’t overheat, an especially valuable feature for color-treated or chemically treated strands more susceptible to heat damage. Other key features are long swivel cord, adjustable temperature settings and quick heat up times – plus one that comes equipped with a heat protective case so the iron is safe while stored away safely and conveniently.