Selecting the ideal colors is key to designing a successful product or business. Colors affect mood, feelings and behaviors–but finding the ideal hues may prove challenging.
Baby pink may look like bubblegum on a sample chip but tends to turn muddy or yellow in real life, while neutrals have subtle undertones which are hard to read from small paint chips.
Color Psychology
Color has long held our attention, from its ability to stimulate emotions and perceptions, evoking memories and inciting action to its academic study in color psychology. Today’s color psychology offers insight into how different hues impact people and their behaviors.
Research on color and psychological functioning holds great promise; however, more theoretical work needs to be completed before this potential can be fully tapped into.
Color psychology is an interdisciplinary field that draws from disciplines like anthropology, biology, design, psychology, architecture and lighting engineering. Some scholars define color psychology as “a scientific discipline devoted to studying how human interactions occur between themselves and their environments through color.”
Step one in understanding the role of color in one’s life is understanding its effect on various light sources, specifically how different sources can alter specific hues. Clients should discuss this effect when selecting paint colors.
Homeowners’ Preferences
Paint-jobs can be daunting tasks and selecting the ideal colors can be complicated. Homeowners may feel overwhelmed by this process and make hasty decisions that clash with existing furnishings or architectural features of their home. A color consultant can help homeowners avoid making these costly errors by helping them select an aesthetic palette tailored specifically to them that creates an integrated look in the design of their space.
Color choices have a direct impact on a home’s market value, and working with a color consultant who understands market trends can assist homeowners in selecting colors that will appeal to potential buyers.
Before meeting with a color consultant, homeowners should tour their home and gather photos of furniture, fabrics, or any other elements they would like incorporated into the new design. A color consultant will then take these details into consideration during his or her consultation and make recommendations accordingly. They also take lighting into consideration to make sure their chosen paint will sparkle.
Homeowners’ Challenges
Color consultations can make an enormous difference when homeowners want to change up their color scheme or paint the exterior. An experienced color consultant will help select paint colors that complement each other, add curb appeal, and work well within your existing furniture and decor pieces.
An experienced color consultant can provide expert assistance in finding the ideal paint colors, providing samples to browse. Doing this will save time, money and stress in choosing incorrectly.
Paint color selection can be an overwhelming process if you lack experience in interior design, or have made regrettable color-color mistakes in the past. A qualified color consultant can offer invaluable guidance and advice to ensure optimal results are achieved.
A qualified color consultant should listen carefully to your goals and concerns before providing you with options that meet them within your budget. They’ll work closely with you until they find a palette that meets them all.
Expertise
Professional color consultants possess an in-depth knowledge of how different hues impact people and their moods, and can make suggestions tailored to suit the client’s personal style and budget. Their recommendations will allow the home interior to complement its architecture as well as reflect who the owner truly is.
A skilled consultant will use existing furniture, finishes and decorative elements from their client to craft an cohesive design for them. Utilizing their knowledge they will select paint colors which complement each other and enhance the overall design of the space ensuring rooms flow more seamlessly together within their home.
Some color consultations include a 3D rendering of your space. This add-on service costs an extra $30 and can be requested when booking a color consultation. For best results, clients should bring photos of their spaces and paint swatches when attending consultations.