Occasions are Powerful… says Julianne Gegenheimer of Sugarland, Texas. Julianne is simply one of many a number of salon proprietor throughout the nation struggling on this economic system. She can’t appear to compete with the brand new development of purchasers self sustaining their picture with retailer purchased hair colours and at-home hair cuts to avoid wasting that bi-weekly go to to the salon.
Listening to this, I made a decision to write down a number of choices for the salon proprietor to take care of enterprise on this recession. I’ll go over the plain and never so apparent type of promoting that can price little to nothing in any respect.
1. Do Not Promote Like A Giant Salon or Spa
Giant salons promote to create identify recognition and future gross sales. A smaller salon cannot afford to do this. One technique to accomplish that is to at all times embrace a proposal on magnificence servicse or merchandise in your promoting campaigns.
2. Supply a Cheaper Hair Providers
Some potential clients will not be prepared to pay the asking value to your services or products. Others are extra eager about paying a low value than in getting the very best quality. You’ll be able to keep away from shedding gross sales to many of those clients by providing a smaller or stripped down model of your services or products at a lower cost.
3. Supply a Premium Salon Service or Product
Not all clients are in search of an affordable value. Many are prepared to pay the next value to get a premium services or products. You’ll be able to increase your common salons sale and your whole income by providing a extra complete magnificence services or products …or by combining a number of magnificence services or products in a particular premium bundle provide for the next value.
4. New Advertising and marketing Strategies
Search for some unconventional advertising strategies your rivals are overlooking. You might uncover some extremely worthwhile methods to generate gross sales and keep away from competitors. Ex. Carry a hair care line nobody else carries however has demand.
6. Joint Promotions with Different Small Companies
You’ll be able to provide to publicize their services or products to your clients in change for his or her publicizing your magnificence and salon companies to their clients. This sometimes can produce numerous gross sales should you select a enterprise that corresponds to your market.