Tia Mowry, a multihyphenate actress and entrepreneur, has launched 4U by Tia, an eco-friendly line of pure haircare merchandise impressed by planet-friendly science and Black lady empowerment.
The model’s eight haircare merchandise are tailor-made for 2A-4C curly hair and make the most of Amyris Inc.’s patented Hemi15, a biofermented hemisqualane silicone different that moisturizes and protects textured locks.
Light-weight Moisture
Tia Mowry has had an illustrious profession in leisure, staring alongside her twin sister Tamera Mowry within the hit teen sitcom Sister, Sister. Now she is taking over a brand new enterprise as an entrepreneur with 4U by Tia, based on rules of planet-friendly science and Black lady empowerment with an emphasis on affordability and easy take care of curly hair.
For 2A to 4C curls, Amyris Inc. provides a group of eight merchandise priced below $11 that are perfect for 2A to 4C hair varieties: Clarifying Shampoo, Light-weight Conditioner, Curl Defining Gel, Depart-In Curl Cream and Curl Refresher Mist. Every merchandise makes use of Hemi15–a patented ingredient from Amyris Inc. that gives safety and nourishment to textured hair.
4U By Tia stands out with its inclusive line of merchandise, appropriate for everybody. Made with eco-friendly components, these things are free from sulfates, parabens and silicone; plus they have been EWG Verified, clinically examined and cruelty-free – a formidable feat within the magnificence business which frequently caters to male customers.
Nourishes Curls from Root to Tip
Tia Mowry, star of Nickelodeon’s Sister, Sister, has launched a clear magnificence line particularly tailor-made for curly hair known as 4U By Tia. Formulated with pure components that hydrate, nourish and outline curls with ease, this assortment provides consolation for busy existence.
The merchandise in Amyris’ inaugural lineup, together with clarifying shampoo and conditioner, light-weight conditioner, moisturizing shampoo and conditioner, leave-in curl cream, curl-defining gel, curl refresher mist and multiuse hair oil are all free from silicones, sulfates or parabens. Plus they use Amyris’ Hemi15–a breakthrough silicone different which locks in moisture whereas nourishing hair–for added nourishment.
Hemi15 is a plant-based silicone alternative that helps hold hair trying smooth and glossy whereas additionally avoiding buildup and trapping particles within the scalp. It is accessible in clear magnificence manufacturers corresponding to The Abnormal, Biossance and Amyris (JVN and 4U By Tia), plus it is vegan-certified, EWG Verified and cruelty-free. All of their merchandise value below $11 on-line or at Walmart shops nationwide.
Offers Curls a Contemporary Scent
4U By Tia Curl Refresher Mist is a light-weight spray that helps to melt, refresh and redefine curls. It has no silicone components in its method with aloe vera, flaxseed oil and coconut water for an all-natural enhance of softness and definition.
This vegan, non-toxic hair mist is right for many who like to clean their locks much less usually, because it leaves their locks smelling recent with out weighing them down. This non-toxic product works on all hair varieties to provide delicate, healthy-looking locks very quickly.
Amyris provides an entire line of eight merchandise designed particularly for 2A to 4C (curly) hair, from moisturizing shampoo and conditioner to clarifying shampoo and conditioner, light-weight conditioner, leave-in curl cream, curl defining gel, curl refresher mist and multiuse hair oil. All are manufactured in California utilizing artificial biotechnology and renewable chemical applied sciences.
Helps Outline Curls
Tia Mowry was raised with curly hair, however as she moved from 90s-era teen comedies like “Sister, Sister” to fashionable motion pictures corresponding to “Twitches” and “Baggage Declare,” it felt like she wanted to straighten it to slot in. Finally, nevertheless, she found a assist community on-line which helped her embrace and outline her pure texture.
As we speak, she introduced the launch of 4U By Tia: a high-performance vegan and cruelty-free haircare assortment tailor-made in direction of 2A-4C curly hair varieties that’s accessible direct-to-consumer in addition to in 60% of Walmart shops and on their web site. Formulated with Amyris’ Hemi15TM hemisqualane silicone different, plus acai, watermelon extract, apple cider vinegar, flaxseed, hibiscus flower, and aloe vera for optimum pure conditioning outcomes.
Mowry and her staff carried out market analysis and held in-person conversations with members of the Black and textured hair neighborhood to create a product portfolio that gives them with wanted options whereas concurrently offering training on how one can take care of and handle their locks. The top result’s an array of eight breakout objects, corresponding to two shampoos/conditioners, leave-in curl cream, curl defining gel, refresher mist and multiuse oil that retail for below $11 every.