If you happen to’re excited about buying Pureology products, one query you is perhaps asking your self is: Are they cruelty-free? Though the corporate would not promote its merchandise in bodily shops in China, it does ship worldwide. The corporate additionally sells in on-line retailers and in lots of cosmetics shops. These retail places do not require animal testing and provide cruelty-free merchandise.
Pureology has a powerful dedication to animal welfare and sustainability, and it takes satisfaction in making their merchandise as cruelty-free as potential. The corporate’s zero-sulfate shampoos, as an illustration, are made with corn, coconut, and sugar to softly cleanse hair with out stripping it of pure oils. It additionally makes use of FDA-approved packaging, together with bottles constructed from 50% post-consumer recycled supplies. These bottles additionally use as much as 39% much less water than customary bottles.
Whereas it is tempting to imagine Pureology’s merchandise are cruelty-free due to its certification, there are some issues with this. L’Oreal owns Pureology, and the corporate deliberately makes use of deceptive language on their web site to confuse shoppers. Their web site says they’re “not examined on animals,” however that is deceptive. Even when they’re licensed cruelty-free, L’Oreal does conduct animal testing.
One other drawback with cruelty-free merchandise is that there isn’t any authorized definition for it. Many corporations declare that they do not take a look at their merchandise on animals, however the merchandise comprise animal by-products. It is a quite common challenge within the cosmetics trade, and Pureology tries to keep away from animal merchandise as a lot as potential.