New research indicates that top hair care brands are meeting the diverse needs of consumers with innovative formulations and inclusiveness policies, shaping the future of beauty.
Ouai was founded by a celebrity stylist to provide consumers with exactly what they desire and require for their hair textures and styles – with particular attention being given to curly, coily, and tight locks. Their products address these needs efficiently while offering something for all textures.
Kerastase
Kerastase is one of the top hair care brands recommended and trusted by professionals worldwide. Their luxurious products boast high-quality ingredients rich in vitamins and minerals to promote overall healthy hair from within out, combined with advanced technologies to address specific hair problems.
If you’re experiencing dandruff, breakage or lack of volume in your locks, the brand offers specially formulated shampoos and conditioners designed to relieve those symptoms. For instance, the Specifique Bain Vital Dermo-Calm Shampoo was developed specifically with sensitive scalps in mind to gently cleanse hair while soothing irritations.
Chronologiste Parfum Fragrance Oil offers extra nourishment with its fragrant floral fragrances and helps improve shine and suppleness for luxurious hair.
Gisou
Gisou products are all over social media for good reason – their honey-infused hair care range smells divine and looks exquisite. Their shampoo and conditioner boast delicate yet tantalizing scents of honey and floral notes, making them irresistible to those with an acute sense of smell.
Gisou was founded by influencer Negin Mirsalehi after she received numerous inquiries on Instagram from followers about how she maintained such long and shiny locks. To address these inquiries, she launched Gisou as a brand that utilized honey from six generations of beekeeping in her family and other natural ingredients to transform hair care routines.
Gisou products are handcrafted in the Netherlands by experienced formulator Maurits Stibbe with over two decades of experience specialized in beauty and cosmetics creation. Mirsalehi designed its packaging which draws upon her own heritage as well as nature.
Kitsch
Kitsch has long demonstrated its commitment to sustainable beauty with eco-friendly items like solid shampoo and conditioner bars from Kitsch. Their shampoo bars don’t contain silicones that build up on hair, leading to brittleness. Plus, their rich lather deeply cleanses it without leaving hair feeling overly-cleansed!
Kitsch art aims to hit upon people’s simple emotional triggers and often features images of kittens and puppies, women cooing over babies, log cabins in the woods, etc. While not as offensive or controversial as vulgarity or sexism, kitsch doesn’t seek to analyze culture or challenge established conventions either.
Cassandra Thurswell launched Kitsch as an independent beauty brand with self-funded solutions that cater to their growing community in an easy, elevated, sustainable and special manner. Each product is manufactured as sustainably as possible while their packaging reduces plastic waste; their ingredients come from ethical sources while being vegan- and cruelty free!
R + Co
R+Co Salon Professional products were developed by an innovative collective of hairdressers with unconventional and rule-breaking tendencies, boasting trendy product names and stylish packaging designs that stand out from the pack. Not only are the designs eye-catching; R+Co also takes great care to use ingredients that support strength and shine without parabens, sulfates, mineral oil or petrolatum – thus guaranteeing healthy hair without harm to health!
Bleu Restore shampoo, the flagship product from this brand, is a groundbreaking solution designed to strengthen hair while providing an ultra-cleansing experience. Packed with micro-encapsulated sugar molecules that gradually release hydrating oils that work to restore cuticle balance while leaving locks looking healthy and shiny, its formula helps restore natural balance while leaving locks shiny and strong.
MIT scientists are behind this salon pro brand dedicated to solving issues facing those with textured hair. With a selection of products tailored specifically for curly, coily and tight textures as well as tools designed specifically to work for these styles – plus, all their products are vegan-friendly and sulfate-free – it makes this brand truly revolutionary in terms of serving those with texture-laden locks!